01.03.10
As BA and trade union Unite enter a critical week of talks, it has been revealed that bookings for the airline's flights have plummeted in recent weeks because of the strike threat. Price comparison website travelsupermarket said the number of inquiries about BA flights has fallen by a third since the union revealed its 12,000 cabin crew members had voted in favour of strikes.
Business travellers, the key customer group for BA in terms of its profitability, have been forced to decide whether or not to remain loyal to the airline amid the uncertainty caused by the threat of strike action. Many are switching to other airlines to avoid the threat of disruption to their travel and business plans, while some BA Executive Club cardholders redeeming air miles to fly on other oneworld partner airlines. Travel management companies - who book flights on behalf of business passengers - are also reported to be switching their customers to alternative airlines.
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