11.05.08
London City Airport has signed a deal with the Evening Standard newspaper to become its exclusive media partner. The agreement will see the newspaper distributed free to all incoming passengers in a move that is expected to boost the paper’s print run by 10,000 copies a day.
The 'long term deal’ will mean the Standard is the only London newspaper to have branding across the airport, through new digital screens in the check-in and departure lounge areas. It will also see the launch of a dual branded Eros card, offering cardholders a range of exclusive discounts on air fares and on purchases at retail outlets, bars and restaurants at the docklands airport.
Opening offers on the card include a 15% discount on all BA non-UK bound flights (excluding Amsterdam) and a 20% discount on Austrian airlines flights to Vienna, Bangkok and Tokyo. More flight offers are expected to follow.
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